Real Estate Photography – using Virtual Reality to boost future Sales

Real Estate Photography – using Virtual Reality to boost future Sales

Virtual Reality is rapidly becoming a part of every modern business, from travel to commercial applications, and the real estate industry is not excluded from the list. In fact, VR technology opens up many innovative opportunities for real estate businesses to market their listings in a better way.

Typically, clients visit multiple properties before deciding on the one they want. This requires a lot of time and things get complicated if a property is far from where a client lives. In this case, visiting a property is not only time-consuming but can be expensive. Under today’s restrictions, showcasing Real Estate has become more restrictive. Owners do not want mant people through their house, and travel restrictions don’t allow for viewing housing.

VR technology helps solve these problems, allowing potentoial clients to virtually visit properties without leaving their homes. You can experience immersive, three-dimensional walkthroughs of properties. In a matter of minutes, potential buyers or renters can virtually visit dozens of locations and decide which are worth visiting in person.

Real Estate can further use technology to interact with clients while showing off the VR technology. Using online platforms like Zoom or Skype, screens can be shared through virtual meetings, creating a virtual walkthrough scenario while the agent explains the property in full detail as if they were there. Once the best properties are located, then possible on-site viewings can be organized.


3D Walkthroughs

Real Estate agents can also offer a 360-degree virtual tour of the property for clients. One of the most popular options are the 3D walkthroughs offer by the Matterport platform, which also offers a virtual tour option:

Virtual Tours

Showcase a property with immersive 360° VR content that transports a user to the property. String together 360° VR photos or videos to create a tour experience that makes an image slideshow look flat. This offers something similar to the 3D scan but on a slightly more simple basis, but still giving the agent the option to do a walkthrough with a client online. It also allows visualization of the exteriors of the property which the 3D walkthroughs do not.


Using a combination of high quality images, video and edits, show casing a house or Agency can be taken to an all new level, adding a additional level of professionalism:

Virtual reality should be used to compliment professional images taken of your Real Estate listings. It is best to use a professional service to shoot these images to get the best results.

Please contact me to discuss any of the above options.

Anthony Grote Photography


Cell: 084 2502316